Wye Valley UK, 13 December, 2007 – – There is a new reason to love BlackBerry® smartphones*. Electric Pocket today announced availability of the new FlipSide music player for BlackBerry® smartphones. FlipSide delivers a uniquely designed music player for BlackBerry smartphones that allows users to visually shuffle through their music quickly and easily. The beta version of FlipSide certainly struck a chord, with over 5,000 downloads in a single weekend. Initial responses by those who have tried FlipSide include such accolades as “I love it,” “it’s awesome,” and “it rocks!”.

Early users were especially impressed with the beautiful interface that makes FlipSide both visually enjoyable and very easy to use. One of the most popular features is the ability to quickly scroll through the full-color cover art of an entire music collection within seconds using a BlackBerry smartphone's trackball. FlipSide can also download album cover art and link to FlipSide Extras to provide artist biographies, recommendations for similar artists and more.

BlackBerry smartphone user Sean Meyer from Birmingham, AL took to FlipSide instantly, commenting “I love FlipSide! Being able to visually flip through my music collection lets me find my favorite album quickly and easily.”

“With the introduction of innovative and consumer-friendly products such as the BlackBerry Pearl and the BlackBerry Curve, we are seeing a much broader mix of people choosing BlackBerry smartphones for both work and leisure,” said Jeff McDowell, Vice President, Global Alliances, Research In Motion. "This trend, in turn, has attracted a new category of developer partners, like Electric Pocket, who are creating consumer and lifestyle applications that deliver new experiences for customers on the BlackBerry platform."

FlipSide plays music in MP3, M4A and AAC formats, and allows users to create their own playlist, bringing their favorite tunes quickly to hand.

FlipSide retails for $19.95 and a free trial download is available now from the FlipSide website at http://flipside.fm

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